
Snoopy, the iconic black-and-white dog, along with the Peanuts universe, is commemorating its 75th anniversary with an exhibition at the Hôtel du Grand Veneur, located in the fashionable Marais district of central Paris. This exhibition highlights the connections between these beloved characters and the fashion industry. Similar to Tintin, the Peanuts world, created by Charles Schulz (1922-2000), has inspired a wealth of academic analysis, as demonstrated by the many dissertations and theses dedicated to it.
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Among the featured items is the renowned coat by Jean-Charles de Castelbajac, crafted for his autumn-winter 1989-1990 collection, which is composed of numerous Snoopy plush toys. The collaboration between the French designer and the American cartoonist began in 1981 when Castelbajac, then the artistic director of Iceberg, created sweaters embellished with characters from cartoons and comic strips, including the beloved philosopher dog. He referred to this act of “indiscipline” as a pivotal moment for the integration of cartoons into fashion. “I aimed to infuse knitwear with an iconoclastic flair and invoke pop culture icons. I had a great fondness for Snoopy. This initiative led to the first copyright discussions, as the concept of reappropriation was not yet established at that time.”