A growing trend among wine-growing estates involves hosting artists-in-residence, allowing them to create site-specific works. This initiative brings a poetic dimension to the daily operations of the estate and adds a contemporary touch to historic properties through painting, sculpture, or photography inspired by the vineyard. The resulting artwork also enhances wine tourism activities.
Rémy Graillot, owner of Château de Lestang in Sancerre, Loire Valley, emphasizes that “art also gives visibility to the brand.” Graillot, a former real estate financier who recently transitioned to winegrowing, released his first vintage of Lestang 1573 in 2023, producing 26,500 bottles. He recounts his initial surprise when visual artist Mathias Kiss arrived at his vineyard in shorts and bare feet in the middle of winter. Despite his initial reservations, Graillot adhered to the unspoken rule of allowing the artist creative freedom.
Kiss, who says he “fell in love with the man,” transformed the former orangery into a wine storehouse. His installation of small mirrors now adorns the walls, guiding visitors from the tasting room to the basement cellar. On the building’s façade, the mirrors cover a corner, creating a series of windows that reflect the vines planted on the other side.
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